Only you know your market and the type of logo you require for your business or brand.  A good logo is timeless and easily recognized with or without text.  A good example would be the Nike wave.  Let us help you design a logo that reflects the value of your brand and will appeal to your target market.

While many factors must be taken into consideration, a well designed logo has the following characteristics:

  • Reflects the corporate and/or brand values
  • Timeless
  • Adapts to any medium (print, web, clothing)
  • Distinctive, easily recognized
  • Appealing to target market

The logo development process varies according to need, but a broad guideline may include: concept formulation (discussion), basic concepts (sketches), deciding theme colors, formats and defining the review/approval process.  Our goal is to understand exactly what your needs are and fulfill them.  Contact us to begin developing a new corporate image or logo today.

Web Graphics

Some sites have beautiful web graphics but load very slowly; others are difficult to navigate and not intuitive.  The ever-so-important user-experience component begins at the graphic design stage.

Placement of menus, images and descriptive text are critical.  If a user cannot find what they are looking for, or if there are too many steps to the desired information, they will probably leave your web site in favor of one that is easier to navigate and more intuitive.

Consideration should be given to how a website will look in a smart phone, a tablet, a laptop and a desktop with a large monitor.  The ability of a website to flex according to viewing device is known as responsive web design.  A well designed responsive website can expand your audience and result in higher sales.

A few important considerations in making a fast loading and responsive website:

  • Design graphics with responsiveness in mind - build graphical concepts for smart phones, tablets and larger devices to plan how the website will respond and display in each.
  • Design around the user experience - make it easy to find things and get back to previous pages or search results
  • Where possible use existing responsive themes - responsive theme building tools exist for Drupal and other CMS systems.  These help save time and can be a more economic option for some applications.
  • Limit image size - where possible use smaller images to make the page faster loading and more easily adaptable to smaller devices.
  • Make efficient use of background images - often we use what is known as a "sprite", a collection of commonly used images that will download once and be store in the browser cache.  Depending on the complexity of the design this can dramatically improve page load time.
  • Compress CSS and JavaScript - Once the design is completed it can sometimes be beneficial to compress the CSS and JavaScript files to improve page load time.

Contact us for a no obligation review of your web graphics requirements.

In today's highly competitive market, smart companies move ahead of the pack by differentiating themselves.  You know how to reach your market and communicate what you stand for.  Your products reflect what your market cares about while you build demand and create a loyal following.

The team at Power 3 Web are committed to building on your existing foundation.  We understand that you know your market, and we look forward to contributing creative graphical ideas to help you continue promoting your values to your loyal customer base and growing market share.

Here is a list of some of the types of creatives we have provided for our clients:

  • Web graphics (full site design and specialized landing pages)
  • Brochures
  • Catalogs
  • Flyers
  • Business cards and stationary
  • Corporate magazines
  • Building signage
  • Vehicle signage
  • Billboards
  • Power point presentations
  • Full corporate image
  • Product logo
  • Product branding
  • Franchise branding
  • Corporate logos
  • Packaging

Our team of talented graphic designers and experienced marketing professionals are waiting for your call.  Contact us today and get started with some fresh marketing ideas!